Pengaruh Kualitas Layanan, Promosi dan Customer Value Terhadap Kepuasan dan Loyalotas Wisatawan dalam Upaya Meningkatkan Kunjungan Wisata : Studi Kasus Wisata Kota Tua.

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Pengaruh Kualitas Layanan, Promosi dan Customer Value Terhadap Kepuasan dan Loyalotas Wisatawan dalam Upaya Meningkatkan Kunjungan Wisata : Studi Kasus Wisata Kota Tua.

Rendy Rachmadiary Dharma - Nama Orang - Pengarang Utama;

Tourism industry has grown rapidly in Indonesia. It becomes one of most important industry to support Indonesia sustainable economy. Marketing plays a crucial role in making the tourism industry attain its objective. However, identification of the key success factors in tourism industry has to be determined.
The purpose of this research is to analyses the influence of Service Quality, Promotion and Customer Value toward Customer Satisfaction and its effect on Customer Loyalty in tourism industry. The research took place in the Old Jakarta tourism area. The samples of this research are 400 Sample of domestic tourists. Data collection was conducted using non probability sampling in form of accidental sampling method. Structural Equation Modeling (SEM) was used and run by a LISREL for data processing. The results of the analysis showed that Service Quality, Promotion and Customer Value have positive influence and significant toward Customer Satisfaction. Likewise, Service Quality, Promotion and Customer Value have positive direct influence and significant toward Customer Loyalty. Further,
Customer Satisfaction has positive influence and significant toward Customer Loyalty. This empirical result indicated that in order to increase Customer Satisfaction and Customer Loyalty in tourism industry should focus on factors such as: Service
Quality, Promotion and Customer Value. Theoretical implications and suggestions for future research in tourism industry have been elaborated at the end of this study.

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Judul Seri: -
No. Panggil: TES 16/012
Penerbit: Jakarta : Universitas Trilogi., 2016
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Bahasa: Indonesia
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