Gaya APA

Boyd, Harper W., Walker, Orville C.. (1992). Marketing management : a strategic approach . New York: Irwin.

Gaya Chicago

Boyd, Harper W., Walker, Orville C.. Marketing management : a strategic approach. New York: Irwin, 1992. Text.

Gaya MLA

Boyd, Harper W., Walker, Orville C.. Marketing management : a strategic approach. New York: Irwin, 1992. Text.

Gaya Turabian

Boyd, Harper W., Walker, Orville C.. Marketing management : a strategic approach. New York: Irwin, 1992. Print.