Gaya APA

Craven, David W., Lamb,Jr., Charles W., Crittenden, Victoria L.. (2002). Strategic Marketing : management cases, 7th ed. (7th.ed.). Boston: McGraw Hill.

Gaya Chicago

Craven, David W., Lamb,Jr., Charles W., Crittenden, Victoria L.. Strategic Marketing : management cases, 7th ed.. 7th.ed. Boston: McGraw Hill, 2002. Text.

Gaya MLA

Craven, David W., Lamb,Jr., Charles W., Crittenden, Victoria L.. Strategic Marketing : management cases, 7th ed.. 7th.ed. Boston: McGraw Hill, 2002. Text.

Gaya Turabian

Craven, David W., Lamb,Jr., Charles W., Crittenden, Victoria L.. Strategic Marketing : management cases, 7th ed.. 7th.ed. Boston: McGraw Hill, 2002. Print.