Gaya APA

Kotler, Philip. (1988). Marketing management : analysis, planning, implementation and control, 6th ed. (6th ed.). New Jersey: Prentice Hall.

Gaya Chicago

Kotler, Philip. Marketing management : analysis, planning, implementation and control, 6th ed.. 6th ed. New Jersey: Prentice Hall, 1988. Text.

Gaya MLA

Kotler, Philip. Marketing management : analysis, planning, implementation and control, 6th ed.. 6th ed. New Jersey: Prentice Hall, 1988. Text.

Gaya Turabian

Kotler, Philip. Marketing management : analysis, planning, implementation and control, 6th ed.. 6th ed. New Jersey: Prentice Hall, 1988. Print.