Text

Efektivitas Penggunaan Instagram Sebagai Pengembangan Penciptaan Pengetahuan Dalam Kinerja UMKM

---

The development of technology and communication has made social media
widely used by business people (MSMEs) for media sales and marketing products
through social media. This study analyzes the impact of social media Instagram on
improving MSME performance. This study aims to analyze the impact of social
media Instagram on Knowledge Creation, Innovation and Communication on the
Performance of MSMEs in Jakarta. This study uses an online method to collect data
from 100 respondents at MSMEs in Jakarta. Data analysis using SEM-PLS. The
variables in this study are Instagram Social Media, Knowledge Creation,
Innovation, Communication and MSME Performance. The results showed that
Instagram social media had an impact on MSME performance and communication
had a significant effect on MSME performance. However, knowledge creation and
innovation have no effect on the performance of MSMEs. The effectiveness of
Instagram social media can improve the performance of MSMEs by communicating

---

Ketersediaan

SKR21/088

SKR 21/088

Prodi Manajemen (Ruang Skripsi & Tesis)

Tersedia

Informasi Detail

Judul Seri

-

No. Panggil

SKR 21/088

Penerbit

Jakarta : Universitas Trilogi., 2021

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

SKR

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Marketing--Management
Trilogi University--Management

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Raden Roro Siti Mahanti Raraswara

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar