Gaya APA

Belch, George E., Belch, Michael A.. (2004). Advertising and promotion : an integrated marketing communications perspective, 6th ed. (6th ed.). New York: McGraw Hill.

Gaya Chicago

Belch, George E., Belch, Michael A.. Advertising and promotion : an integrated marketing communications perspective, 6th ed.. 6th ed. New York: McGraw Hill, 2004. Text.

Gaya MLA

Belch, George E., Belch, Michael A.. Advertising and promotion : an integrated marketing communications perspective, 6th ed.. 6th ed. New York: McGraw Hill, 2004. Text.

Gaya Turabian

Belch, George E., Belch, Michael A.. Advertising and promotion : an integrated marketing communications perspective, 6th ed.. 6th ed. New York: McGraw Hill, 2004. Print.