Gaya APA

Kotler, Philip. (1994). Marketing management : analysis, planning, implementation, and control, 8th ed. (8th.ed.). New Jersey: Prentice Hall.

Gaya Chicago

Kotler, Philip. Marketing management : analysis, planning, implementation, and control, 8th ed.. 8th.ed. New Jersey: Prentice Hall, 1994. Text.

Gaya MLA

Kotler, Philip. Marketing management : analysis, planning, implementation, and control, 8th ed.. 8th.ed. New Jersey: Prentice Hall, 1994. Text.

Gaya Turabian

Kotler, Philip. Marketing management : analysis, planning, implementation, and control, 8th ed.. 8th.ed. New Jersey: Prentice Hall, 1994. Print.