Gaya APA

Cravens, David W.. (1986). Strategic marketing : cases and aplplications, 3rd ed. (3rd.ed.). Illinois: Irwin.

Gaya Chicago

Cravens, David W.. Strategic marketing : cases and aplplications, 3rd ed.. 3rd.ed. Illinois: Irwin, 1986. Text.

Gaya MLA

Cravens, David W.. Strategic marketing : cases and aplplications, 3rd ed.. 3rd.ed. Illinois: Irwin, 1986. Text.

Gaya Turabian

Cravens, David W.. Strategic marketing : cases and aplplications, 3rd ed.. 3rd.ed. Illinois: Irwin, 1986. Print.