Gaya APA

Guiltinan, Joseph P., Paul, Gordon W.. (1988). Marketing management : strategies and programs, 3rd ed. (3rd ed.). New York: McGraw Hill.

Gaya Chicago

Guiltinan, Joseph P., Paul, Gordon W.. Marketing management : strategies and programs, 3rd ed.. 3rd ed. New York: McGraw Hill, 1988. Text.

Gaya MLA

Guiltinan, Joseph P., Paul, Gordon W.. Marketing management : strategies and programs, 3rd ed.. 3rd ed. New York: McGraw Hill, 1988. Text.

Gaya Turabian

Guiltinan, Joseph P., Paul, Gordon W.. Marketing management : strategies and programs, 3rd ed.. 3rd ed. New York: McGraw Hill, 1988. Print.