Gaya APA

Kotler, Philip, Armstrong, Gary. (1991). Principles of marketing, 5th ed. (5th ed.). New Jersey: Prentice Hall.

Gaya Chicago

Kotler, Philip, Armstrong, Gary. Principles of marketing, 5th ed.. 5th ed. New Jersey: Prentice Hall, 1991. Text.

Gaya MLA

Kotler, Philip, Armstrong, Gary. Principles of marketing, 5th ed.. 5th ed. New Jersey: Prentice Hall, 1991. Text.

Gaya Turabian

Kotler, Philip, Armstrong, Gary. Principles of marketing, 5th ed.. 5th ed. New Jersey: Prentice Hall, 1991. Print.