Gaya APA

Pride, William M.. (1987). Marketing : basic concepts and decisions (5th.ed.). Boston: Houghton Mifflin.

Gaya Chicago

Pride, William M.. Marketing : basic concepts and decisions. 5th.ed. Boston: Houghton Mifflin, 1987. Text.

Gaya MLA

Pride, William M.. Marketing : basic concepts and decisions. 5th.ed. Boston: Houghton Mifflin, 1987. Text.

Gaya Turabian

Pride, William M.. Marketing : basic concepts and decisions. 5th.ed. Boston: Houghton Mifflin, 1987. Print.