Gaya APA

Kotler, Philip. (1997). Marketing management : analysis, planning, implementation and control, 9th ed. (9th.ed.). New Jersey: Prentice Hall.

Gaya Chicago

Kotler, Philip. Marketing management : analysis, planning, implementation and control, 9th ed.. 9th.ed. New Jersey: Prentice Hall, 1997. Text.

Gaya MLA

Kotler, Philip. Marketing management : analysis, planning, implementation and control, 9th ed.. 9th.ed. New Jersey: Prentice Hall, 1997. Text.

Gaya Turabian

Kotler, Philip. Marketing management : analysis, planning, implementation and control, 9th ed.. 9th.ed. New Jersey: Prentice Hall, 1997. Print.