Gaya APA
Cravens, David W, Lamb, Charles W. (1986).
Strategic Marketing Cases and Application. (2 ed.).
Illinois:
Irwin.
Gaya Chicago
Cravens, David W, Lamb, Charles W.
Strategic Marketing Cases and Application..
2 ed.
Illinois:
Irwin,
1986.
Text.
Gaya MLA
Cravens, David W, Lamb, Charles W.
Strategic Marketing Cases and Application..
2 ed.
Illinois:
Irwin,
1986.
Text.
Gaya Turabian
Cravens, David W, Lamb, Charles W.
Strategic Marketing Cases and Application..
2 ed.
Illinois:
Irwin,
1986.
Print.