Gaya APA

Belch, George E., Belch, Michael A.. (2009). Advertising and promotion : an integrated marketing communications perspective, 8th ed. (8th ed.). New York: McGraw Hill.

Gaya Chicago

Belch, George E., Belch, Michael A.. Advertising and promotion : an integrated marketing communications perspective, 8th ed.. 8th ed. New York: McGraw Hill, 2009. Text.

Gaya MLA

Belch, George E., Belch, Michael A.. Advertising and promotion : an integrated marketing communications perspective, 8th ed.. 8th ed. New York: McGraw Hill, 2009. Text.

Gaya Turabian

Belch, George E., Belch, Michael A.. Advertising and promotion : an integrated marketing communications perspective, 8th ed.. 8th ed. New York: McGraw Hill, 2009. Print.