Gaya APA

Kotler, Philip, Keller, Kevin Lane. (2012). Marketing management (14th.ed.). New Jersey: Pearson.

Gaya Chicago

Kotler, Philip, Keller, Kevin Lane. Marketing management. 14th.ed. New Jersey: Pearson, 2012. Text.

Gaya MLA

Kotler, Philip, Keller, Kevin Lane. Marketing management. 14th.ed. New Jersey: Pearson, 2012. Text.

Gaya Turabian

Kotler, Philip, Keller, Kevin Lane. Marketing management. 14th.ed. New Jersey: Pearson, 2012. Print.