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Analisis Tingkat Kualitas Pelayanan Jasa Perusahaan Pialang Asuransi (Studi Kasus di PT. Indosurance Broker Utama)

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This research is aimed to measure the satisfaction level of PT. Indosurance Broker Utama's service and also the attributes that are needed and used to be priority of improvement by management. The method used is Service Quality (SERVQUAL) which is integrated into Importance and Performance Analysis’s method (IPA). Data obtained by distributing questionnaires to 41 respondents of Indosurance's customer. The results of the study show that there is nothing in line with expectations, because the satisfaction score is less than 1. However, expectations remain very satisfying for the services provided by Indosurance.
The attribute that is the priority of improvement is "Menyampaikan informasi layanan yang benar-benar semenjak pertama kali".

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Ketersediaan

SKR19/071

SKR 19/071

Prodi Manajemen (Ruang Skripsi & Tesis)

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

SKR 19/071

Penerbit

Jakarta : Universitas Trilogi., 2019

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

SKR

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Marketing--Management
Trilogi University--Management

Info Detail Spesifik

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Pernyataan Tanggungjawab

Yuha Ananda Paramida Mustika

Versi lain/terkait

Lampiran Berkas

Komentar

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