Gaya APA

Arnold, David. (1992). The handbook of brand management . Massachusetts: Addison-Wesley Publishing.

Gaya Chicago

Arnold, David. The handbook of brand management. Massachusetts: Addison-Wesley Publishing, 1992. Text.

Gaya MLA

Arnold, David. The handbook of brand management. Massachusetts: Addison-Wesley Publishing, 1992. Text.

Gaya Turabian

Arnold, David. The handbook of brand management. Massachusetts: Addison-Wesley Publishing, 1992. Print.