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The lean startup: how today's entrepreneurs use continuous innovation to create radically successful businesses hardcover

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Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

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Ketersediaan

22/241

658.11 RIE l

Prodi Manajemen

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.11 RIE l

Penerbit

New York : Currency., 2017

Deskripsi Fisik

320 hlm. ; 21 cm.

Bahasa

Indonesia

ISBN/ISSN

978-1-5247-6240-7

Klasifikasi

658.11

Tipe Isi

text

Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

New business enterprises
Organizational effectiveness
Consumers' preferences

Info Detail Spesifik

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Pernyataan Tanggungjawab

Eric Ries

Versi lain/terkait

Lampiran Berkas

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