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Pengaruh Kualitas Produk Kualitas Pelayanan dan Harga Terhadap Kepuasan Konsumen Restoran Sushi Tei Jabodetabek

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This study aims to determine the effect of product quality, service quality, and price
on customer satisfaction at Sushi Tei restaurants in Jabodetabek. The sampling
technique in this study uses Non-Probability Sampling with Purposive Sampling
technique. The sample used in this study were 100 respondents who had purchased
at Sushi Tei restaurants in Jabodetabek at least 2 times in the last six months. Data
from the respondent’s answer then analyzed using Structural Equation Modeling
(SEM) with partial least square (PLS) alternative method using SmartPLS 3
software. The results of this study are : product quality has a positive and
insignificant effect on consumer satisfaction, while service quality and price have
positive and significant effect on consumer satisfaction.
Keywords: Product Quality, Service Quality, Price, Consumer Satisfaction

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Ketersediaan

SKR22/063

SKR 22/063

Prodi Manajemen (Ruang Skripsi & Tesis)

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

SKR 22/063

Penerbit

Jakarta : Universitas Trilogi., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

SKR

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Marketing--Management
Trilogi University--Management

Info Detail Spesifik

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Pernyataan Tanggungjawab

Danik Aftari

Versi lain/terkait

Lampiran Berkas

Komentar

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