Image of Branding : in five and a half steps

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Branding : in five and a half steps

In this book Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. This book explores every step of the development process required to create the simplest and most immediately compelling brands.

Ketersediaan
22/327658.827 JOH bProdi Desain Komunikasi VisualTersedia
Informasi Detail
Judul Seri
-
No. Panggil
658.827 JOH b
Penerbit
New York : Thames & Hudson.,
Deskripsi Fisik
320 hlm. : ilus. ; 25 cm.
Bahasa
English
ISBN/ISSN
978-0-500-51896-0
Klasifikasi
658.827
Tipe Isi
text
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Branding (marketing)
Brand name products
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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