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Pengaruh Sosial Media Konten dan Influencer Marketing Terhadap Minat Beli Konsumen Pada Produk Fashion Erigo

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Currently the business development of the fashion industry is experiencing intense
competition, this makes companies look for the right marketing strategy in marketing
their products in order to win market competition. In this case, Erigo implements a
promotional strategy using social media, content and influencer marketing and continues
to improve product quality. This study aims to determine the effect of Social Media,
content and influencer marketing on buying interest in Erigo fashion products. This type
of research is quantitative using data sources in the form of primary data. The sample in
the research that will be conducted is as many as 110 respondents. In selecting the sample
used, the non-probability sampling method is purposive sampling. In analyzing the data
using PLS SEM data analysis techniques, and processed using SmartPLS Version 4
software. The results of this study indicate that social media, content and influencer
marketing have a positive and significant effect on consumer buying interest in Erigo
fashion products

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Ketersediaan

SKR23/089

SKR 23/089

Prodi Manajemen (Ruang Skripsi & Tesis)

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

SKR 23/089

Penerbit

Jakarta : Universitas Trilogi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

SKR

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Marketing--Management
Trilogi University--Management

Info Detail Spesifik

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Pernyataan Tanggungjawab

Muhamad Kahfi

Versi lain/terkait

Lampiran Berkas

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