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Pengaruh Price Discount , Bonus Pack dan Instore Display Terhadap Impluse Buying di Hypermart Cibubur Junction Jakarta

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The study aims to know: (1) the impact of price discount on impulse buying in
Hypermart Cibubur Junction Jakarta (2) the effect of bonus packing on impulse buying
in Hypermart Cibubur Junction Jakarta (3) influence in-store display against impulse
buying at Hypermart Cibubur Junction Jakarta. This research was done on Hypermart
Cibubur Junction Jakarta located on the Jl. Jambore No.1, Cibubur, Ciracas, Kota
Jakarta Timur, Jakarta. This research includes associative research or relationships by
using a quarantinative approach. The population on this research is an entire consumer
of hypermart ciferi junction jakarta. The sample fetching technique uses a purposivesampling method with a sample count of as many as 100 people. Data collection
techniques use questionnaires that have been tested validity and reability given to
responders directly and accessed through Google forms. A tool for his analysis using
smartpls 3. Studies show that (1) there is a positive impact price discount on impulse
buying on Hypermart Cibubur Junction Jakarta, Proved from the value of the count of
5,784 and the significance of 0.324; (2) there is no impact between bonus pack on
impulse buying and the value of.987 and the significance of 0.324 > 0.05 (3) there is an
effect between the in-store display of impulse buying can be seen from the value of
2.852 and the significance of 0.5 > 005

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Ketersediaan

SKR23/090

SKR 23/090

Prodi Manajemen (Ruang Skripsi & Tesis)

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

SKR 23/090

Penerbit

Jakarta : Universitas Trilogi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

SKR

Tipe Isi

-

Tipe Media

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Tipe Pembawa

-

Edisi

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Subjek

Marketing--Management
Trilogi University--Management

Info Detail Spesifik

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Pernyataan Tanggungjawab

Angellia Karamoy

Versi lain/terkait

Lampiran Berkas

Komentar

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