Pengaruh Harga dan Kualitas Produk Terhadap Minat Beli Kembali Melalui Variabel Intervening Kepuasan Konsumen Pada Kosmetik Wardah

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Pengaruh Harga dan Kualitas Produk Terhadap Minat Beli Kembali Melalui Variabel Intervening Kepuasan Konsumen Pada Kosmetik Wardah

Dwi Nabawiya - Nama Orang - Pengarang Utama; Yocki Pramudya Ananda - Nama Orang - Pembimbing;

This research is to analyze: 1) The effect of price on satisfaction with wardah cosmetics, 2) The effect of quality on satisfaction with wardah cosmetics, 3) The effect of price on the effect of product price on repurchasing intention on wardah cosmetics 4) The effect of product quality on repurchasing intention on cosmetics wardah 5) the effect of product price on repurchase intention through satisfaction with wardah cosmetics 6) the effect of product quality on repurchase intention through satisfaction with wardah cosmetics 7) the effect of satisfaction on repurchase intention on wardah cosmetics, the sample in this study used the entire population, namely women Wardah cosmetic users with a total of 100. The results of this study indicate: 1) price has a positive and significant effect on satisfaction with wardah cosmetics, 2) quality has a positive and significant effect on satisfaction with wardah cosmetics, 3) price has a positive and significant effect on Repurchase Interest in cosmetics wardah, 4) cauldron bag has a positive effect on repurchase intention on wardah cosmetics, 5) price has a positive and significant effect on repurchase intention through satisfaction with wardah cosmetics, 6) quality has a positive and significant effect on repurchase intention through satisfaction on wardah cosmetics, 7) satisfaction has a positive effect and significant to repurchase intention

Ketersediaan

SKR23/093 SKR 23/093 Prodi Manajemen (Ruang Skripsi & Tesis) Tersedia

Informasi Detail

Judul Seri: -
No. Panggil: SKR 23/093
Penerbit: Jakarta : Universitas Trilogi., 2023
Deskripsi Fisik: -
Bahasa: Indonesia
ISBN/ISSN: -
Klasifikasi: SKR
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Marketing--Management
Trilogi University--Management
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Dwi Nabawiya

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