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Perancangan Redesain Visual Identity pada Jill Cofee and Resto di Depok
The porpose of this design is, to create and design a new logo and visual identity, so that “Jill” gets a new image because its characteristics, so that it gets the maximum evaluation from the public.
“Jill” is a company engaged in food service in Depok. So far, Jill’s image has not hit the mark in term of logo design, because the logo designing must have an image and give it a distinctive touch. The methods used in data collection include observation, interviews, and documentation. Everything was done to find out whereabout and condition of Jill as a whole.
Assessment and reference methods aim to collect theoretical data regarding visual communication design. This design method uses the SWOT method, while the result of the SWOT analysis is to improve the company’s image by making repairs and improvements to introduce a new logo through various existing media, especially print media so that it is better known to the public in general.
so conclusion of this redesign is to produce a new logo and corporate identity of the company “Jill” and its application in the form of : (1) Publication (2) Pre-purchase (3) Purchase (4) Post-Purchase
DKV23/027 | DKV23/027 | Prodi Desain Komunikasi Visual | Tersedia |
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