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New products management

New products have always been of interest to both academics and practitioners, and organized, college-level instruction on the subject of new products management traces to the 1950s. By the 1990s, a new products management discipline had evolved. The Product Development & Management Association (PDMA) has flowered to close to 3,000 members in some 50 countries, and there are local chapters throughout North America and worldwide. Hundreds of colleges have courses on the subject of new products, and the field's journal, the Journal of Product Innovation Management, has a track record of publication of over four decades. The job title of new products manager or director is becoming much more common and is offering much earlier entry than 20 or 25 years ago; we also see the emergence of higher level positions for careers to build to. The PDMA offers a practitioner certification (New Product Development Professional, or NPDP), recognizes the best product developing firms (with its Outstanding Corporate Innovator award), and has been able to do what those in many helds have hot, that is, merge the thinking and activity of professors and practitioners.

Ketersediaan
B00482658.5 CRA nTersedia
Informasi Detail
Judul Seri
-
No. Panggil
658.5 CRA n
Penerbit
New York : MC Graw Hill.,
Deskripsi Fisik
xiv, 495 hlm. : ilus. ; 23 cm.
Bahasa
English
ISBN/ISSN
978-1-264-96818-3
Klasifikasi
658.5
Tipe Isi
text
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Management
New products
Production management
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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