Gaya APA

Bovee, Courtland L., Arens, William F.. (1986). Contemporary adverstising, 2nd ed. (2nd ed.). New York: Irwin.

Gaya Chicago

Bovee, Courtland L., Arens, William F.. Contemporary adverstising, 2nd ed.. 2nd ed. New York: Irwin, 1986. Text.

Gaya MLA

Bovee, Courtland L., Arens, William F.. Contemporary adverstising, 2nd ed.. 2nd ed. New York: Irwin, 1986. Text.

Gaya Turabian

Bovee, Courtland L., Arens, William F.. Contemporary adverstising, 2nd ed.. 2nd ed. New York: Irwin, 1986. Print.