Gaya APA
Keller, Kevin Lane. (2003).
Strategic brand management : building, measuring and managing brand equity (2nd.ed.).
Upper Saddle River:
Prentice Hall.
Gaya Chicago
Keller, Kevin Lane.
Strategic brand management : building, measuring and managing brand equity.
2nd.ed.
Upper Saddle River:
Prentice Hall,
2003.
Text.
Gaya MLA
Keller, Kevin Lane.
Strategic brand management : building, measuring and managing brand equity.
2nd.ed.
Upper Saddle River:
Prentice Hall,
2003.
Text.
Gaya Turabian
Keller, Kevin Lane.
Strategic brand management : building, measuring and managing brand equity.
2nd.ed.
Upper Saddle River:
Prentice Hall,
2003.
Print.