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Marketing Plan For RJR Nabisco. INC.
Tujuan Penelitian adalah Untuk Mengetahui Marketing Plan For RJR nABISCO. inc.Metode Penelitian adalah Analisis Deskriptif. Hasil Penelitian adalah We use the markup pricing method, which is common for most grocery itms, to determine our product price. From Profit analysis, we know that variable cost/Ib = S1.41. Given the fixed costs and target volume: Unit cost= 1.41+(73,241,028/74,246,520.43)=S2.36.
Setting the markup at 20%, which is a common markup for bakery products we arrived at: Markup price = 2.36/(1-0.2)= 2.95 per 1b.
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