Classic Failures in Product Marketing :

6 1 10 Classic Failures in Product Marketing : Kegagalan klasik dalam pemasaran produk Hendon, Donald W. Primary Author mixed material 9792045422 Jakarta Elex Media Komputindo 2003 Brand positioning : strategies for conpetitive advantage Sengupta, Subroto Primary Author mixed material 0070581592 New Delhi 12345 2005 Innovation Management and New Product Development. Trott, Paul Primary Author mixed material 9780273713159 s.l. Pearson 2008 Product planning and management : designing and delivering value Moore, William L. Primary Author Pessemier, Edgar A. Additional Author mixed material 0070430462 New York McGraw-Hill 1993 The product managers's field guide : practical tools, exercises, and resources for improved product management Gorchels, Linda Primary Author mixed material 0071410597 New York McGraw-Hill 2003 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant. Chan, W. Kim Primary Author Mauborgne, Renee Additional Author mixed material 1591396190 Boston Harvard Business School Press 2005