16 1 10 People, Technology, Strategy. 8th Ed. Wirtz, Jochen Primary Author Lovelock, Christopher. Additional Author mixed material 9781944659011 New Jersey World Scientific 2016 inegrating Customer Focus Across the Firm, 7th ed. Zeithaml, Valarie A. Primary Author Bitner, Mary Jo Additional Author Gremler, Dwayne D. Editor mixed material 9781260083521 New York McGraw Hill 2018 Rayport, Jeffrey F. Primary Author Jaworski, Bernard J. Additional Author mixed material 0875848672 Boston Harvard Business Publishing 2005 customer management in service competition, 3rd ed. Gronroos, Christian Primary Author mixed material 9780470028629 Yogyakarta John Wiley & Sons 2007 integrating customer focus across the firm, 3rd ed. Zeithaml, Valarie A. Primary Author Bitner, Mary Jo Additional Author mixed material 0071199144 New York McGraw Hill 2003 Lovelock, Christopher H. Primary Author Wirtz, Jochen Additional Author Keh, Hean Tat Editor Lu, Xiongwen Translator mixed material 0131275372 Singapore pren 2005 operations, strategy, and information Technology. 5th.ed. Fitzsimmons, Mona J. Primary Author mixed material 007124440D s.l. 1111 2006 Integrating Customer Focus Across the Firm. Zeithaml, Valarie A. Primary Author Bitner, Mary Jo Additional Author Gremier Editor Dwayne D. Translator mixed material 9780071263931 Boston 12345 2009 Operations, Strategy, Information Technology. Fitzsimmons, Mona J. Additional Author Fitzsimmons, James A. Primary Author mixed material 9780071263467 Boston McGraw-Hill 2008 People, Technology, Strategy. 7th Ed. Lovelock, Christopher Primary Author Wirtz, Jochen. Additional Author mixed material 9780273756064 London Pearson 2011