Pengaruh Kualitas Produk, Harga dan Brand Image Terhadap Minat Beli Mitsubishi Xpander

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Pengaruh Kualitas Produk, Harga dan Brand Image Terhadap Minat Beli Mitsubishi Xpander

Ratna Ramadhanty - Nama Orang - Pengarang Utama; Zed Abdullah - Nama Orang - Pembimbing;

The purpose of this study was to determine the effect of product, price, and brand image on buying interest in Mitsubishi Xpander cars. This type of research is quantitative. The population of this study are people who see the Mitsubishi Xpander and have stages.
The number of samples of 100 were selected using purposive sampling method. Data collection was carried out using a questionnaire. The test instrument used was the validity test and the reliability test. The data analysis method used in this research is data analysis with descriptive percentages and path analysis. Data processing was performed using SmartPLS 3 computer software. The results of this study indicate that the variables of product quality, price and brand image have a significant influence on the purchase interest variable.

Ketersediaan

SKR21/049 SKR 21/049 Prodi Manajemen (Ruang Skripsi & Tesis) Tersedia

Informasi Detail

Judul Seri: -
No. Panggil: SKR 21/049
Penerbit: Jakarta : Universitas Trilogi., 2021
Deskripsi Fisik: -
Bahasa: Indonesia
ISBN/ISSN: -
Klasifikasi: SKR
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Tipe Pembawa: -
Edisi: -
Subjek: Marketing--Management
Trilogi University--Management
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Pernyataan Tanggungjawab: Ratna Ramadhanty

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