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Pengaruh Kredibilitas Endorser Citra Merek dan Perceived Value terhadap Kepuasan Pelanggan Dimediasi Oleh Kepercayaan Merek Pada Konsumen Jafra di Jakarta

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This study aims to determine the effect of Consultant Credibility, Brand
Image, and Perceived Value on Customer Satisfaction of Jafra consumers in Jakarta
Mediated by Brand Trust.
The primary data used is in the form of customer satisfaction responses to
Jafra consumers in Jakarta Mediated by Brand Trust regarding Consultant
Credibility, Brand Image and Perceived Value obtained through distributing
questionnaires. The research population is Jafra consumers in Jakarta. A sample of
100 people is taken by purposive sampling. Data were analyzed using PLS-based
SEM.
The results showed that the Endorser Credibility Variables, Brand Image,
Perceived Value had a significant effect on Brand Trust. the results also show that
the Endorser Credibility Variables, Perceived Value, and brand trust have a
significant effect on Customer Satisfaction. In addition, it is proven that Brand Trust
is able to mediate the relationship between Brand Image and Customer Satisfaction,
and Brand Trust is also able to mediate the relationship between Perceived Value
and Customer Satisfaction.

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Ketersediaan

TES 23/023

TES 23/023

Prodi Magister Manajemen

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

TES 23/023

Penerbit

: Universitas Trilogi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

TES

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Consultant Credibility, Brand Image, Perceived Val

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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