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Business communication today, 15th edition

Business Communication Today demonstrates the vital connection between recent technological developments and their impact on the business world. It also takes a look at timeless communication skills, such as listening, presenting and writing that are important to today's business practices.
With coverage of mobile communication, social media, and the emerging impact of artificial intelligence, the 15th Edition blends leading-edge topics with timeless fundamental skills. With a clear, fluid chapter organization, the text introduces, develops and reviews major concepts to maximize your understanding of the material.

- Understanding the foundations of business communication
- Achieving success through effective business communication
- Communicating in teams and mastering listening and nonverbal communication skills
- Communicating in a world of diversity
- Applying the three-step writing process
- Planning business messages
- Writing business messages
- Completing business messages
- Crafting brief messages
- Crafting messages for electronic media
- Writing routine and positive messages
- Writing negative messages
- Writing persuasive messages
- Supporting messages with quality information
- Finding, evaluating, and processing information
- Designing visual communication
- Planning, writing, and completing reports and proposals
- Planning reports and proposals
- Writing reports and proposals
- Completing reports and proposals
- Designing and delivering oral and online presentations
- Creating and delivering oral and online presentations
- Enhancing presentations with slides and other visuals
- Writing employment messages and interviewing for jobs
- Building careers and writing résumés
- Interviewing for employment and following up
- Appendix A: format and layout of business documents
- Appendix B: documentation of report sources
- Appendix C: correction symbols
- Video guide
- Handbook of grammar, mechanics, and usage

Ketersediaan
23/051658.45 BOV bProdi Manajemen (Ruang Referensi / Tandon)Tersedia
23/052658.45 BOV bProdi ManajemenTersedia
Informasi Detail
Judul Seri
-
No. Panggil
658.45 BOV b
Penerbit
London : Pearson.,
Deskripsi Fisik
704 hlm. ; 28 cm.
Bahasa
Indonesia
ISBN/ISSN
978-1-292-35314-2
Klasifikasi
658.45
Tipe Isi
text
Tipe Media
-
Tipe Pembawa
-
Edisi
15
Subjek
Business communication
Communication
Communication in organizations
Business communication--United States--Case studie
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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